September 26, 2018

Instana Secures $30 Million Series C Investment Led By Meritech To Extend Automated Monitoring

Funding to Fuel New Levels of Automation in APM Solution and Accelerate Global Expansion

San Mateo, CA and Solingen, Germany – September 26, 2018 – Instana, the first monitoring solution to fully automate all aspects of application performance monitoring (APM), today announced it has raised $30 million in Series C investment led by Meritech Capital with participation from existing investor Accel, bringing the company’s total funding to $57 million. The investment will be used to fulfill increasing demand for Instana’s automated monitoring solution for containerized microservice applications across global markets and expand its product line.

“Instana has a steadfast commitment to delivering innovative monitoring built for modern dynamic application environments,” said Mirko Novakovic, Instana founder and CEO. “The addition of Meritech to Instana’s existing investors, Accel and Target Partners, is a tremendous endorsement of our strategy and success, highlighted by rapid customer adoption and global annual sales growth of more than 600% in our last fiscal quarter. We’re thrilled to have such a strong set of investors and thought leaders supporting Instana.”

Instana’s customers include large enterprise brands across multiple industry verticals such as Audi, ClearScore, Sixt Rent a car,, Yahoo Japan, Macmillan Learning and Franklin American Mortgage. Instana has made several major product updates in the past few months including automatic Kubernetes infrastructure monitoring (an industry first), an APM plug-in for Grafana and a personalization of the APM experience with its new Application Perspectives Capabilities, which ease DevOps teams’ ability to monitor their specific microservice within the application.

“Macmillan Learning is building digital innovations that are transforming the way students acquire knowledge and master new subject matter. Our innovation pipeline iterates quickly, so the faster we can get new services up, the better. To facilitate delivery speed, we built a universal CI/CD pipeline tied to a dynamic cloud infrastructure stack,” said David Merryweather, VP of Infrastructure and Site Reliability at Macmillan Learning. “Instana’s automatic application monitoring seamlessly keeps up with our release frequency allowing us to innovate and deliver with confidence in days instead of weeks.”

“Monitoring containerized microservice applications has become a critical requirement for today’s digital enterprises,” said Alex Kurland, Meritech Capital. “Instana is packed with industry veterans who understand the APM industry, as well as the paradigm shifts now occurring in agile software development. Meritech is excited to partner with Instana as they continue to disrupt one of the largest and most important markets with their automated APM experience.”

“Since our early investment in Instana, we have been consistently impressed by the team’s unrelenting commitment to driving the next era of the APM market. Instana’s highly-technical and knowledgeable team have built a best-in-class monitoring solution and are seeing tremendous sales acceleration. We are excited to continue supporting them on this journey as they scale their product offering and expand into new markets,” said Harry Nelis, Partner at Accel.

“Instana is an outstanding example of a German deep tech startup that has built its customer base in over twenty countries within two years. We are proud to have been the first venture investor of this highly successful team,” said Berthold von Freyberg, Partner at Target Partners.


About Instana:

As the leading provider of Application Performance Management solutions for containerized microservice applications, Instana applies automation and artificial intelligence to deliver the visibility needed to effectively manage the performance of today’s dynamic applications across the DevOps lifecycle. Founded by Application Monitoring veterans, Instana provides true AI-powered APM to help organizations deliver high performance applications today and in the future. Visit us at to learn more.

About Meritech Captial:

Meritech Capital is a leading provider of growth stage venture capital to category-defining private technology companies, and has been one of the top performing venture firms of the past two decades. With over $4 billion under management, Meritech primarily leads investments into companies with proven and differentiated technology, rapidly-growing revenue and experienced management teams. Meritech investments in industry-leading companies include Alteryx, Anaplan, Box, Cloudera, Coupa, Datadog, Facebook, Looker, Mulesoft, NetSuite, Proofpoint, Riverbed and Tableau. Meritech is located in Palo Alto, CA and can be found at

About Accel:

Accel is a leading venture capital firm that invests in people and their companies from the earliest days through all phases of private company growth. Atlassian, Algolia, Avito, Celonis, Cloudera, Crowdstrike, Deliveroo, DJI, Dropbox, Etsy, Facebook, Flipkart, Funding Circle, Kayak, Kry, QlikTech, Rovio, Slack, Spotify, Supercell, UIPath and WorldRemit are among the companies the firm has backed over the past 30 years. The firm seeks to understand entrepreneurs as individuals, appreciate their originality and play to their strengths. Because greatness doesn’t have a stereotype. For more, visit, or

About Target Partners:

With €300 million under management, Target Partners is one of the leading early-stage venture capital firms in Germany. Target Partners invests in seed and early-stage technology companies and supports them with venture capital during their build-out and expansion phases. With many years of experience as managers, entrepreneurs and venture capital investors, the team at Target Partners supports entrepreneurs in developing and marketing products and services, building organizations, raising money and taking companies public in Europe and the United States. For more details: and

Media Contacts:
Cinthia Portugal
Guyer Group
[email protected]
+1 206 619 8183


Play with Instana’s APM Observability Sandbox

Start your FREE TRIAL today!

Instana, an IBM company, provides an Enterprise Observability Platform with automated application monitoring capabilities to businesses operating complex, modern, cloud-native applications no matter where they reside – on-premises or in public and private clouds, including mobile devices or IBM Z.

Control hybrid modern applications with Instana’s AI-powered discovery of deep contextual dependencies inside hybrid applications. Instana also gives visibility into development pipelines to help enable closed-loop DevOps automation.

This provides actionable feedback needed for clients as they to optimize application performance, enable innovation and mitigate risk, helping Dev+Ops add value and efficiency to software delivery pipelines while meeting their service and business level objectives.

For further information, please visit