Branding Guidelines


These branding guidelines will help you determine the best way to use our logo. Click on the logo to download it.


Keep at least a 1.75x the height of the Instana logo between the Logotype and other elements.



The Instana color palette is made of the following colors.

Instana Cyan
HEX #02d8d9
RGB 2, 216, 217
PMS 3252 C
Instana Light Grey
RGB 213, 223, 228
PMS 7543 C
Instana Grey
RGB 146, 165, 174
PMS 7544 C
Instana Dark Blue
HEX #16363E
RGB 22, 54, 62
PMS 546 C
Instana Black
HEX #0c1415
RGB 12, 20, 21
PMS Pantone Black C
Instana Gradient
HEX #0c1415 / #16363E
RGB 12, 20, 21 / 22, 54, 62
PMS Pantone Black C / 546 C


If you are featuring Instana and would like to include screenshots of the product, please feel free to use the followings.


By using Instana brand materials, you agree to the Instana Terms of Service, these Instana branding guidelines, and all Instana rules and policies, as may be updated from time to time. You also acknowledge that Instana is the sole owner of Instana trademarks, promise not to interfere with Instana’s rights in them, and acknowledge that goodwill derived from their use accrues only to Instana. Instana may review use of the branding materials at any time and reserves the right to terminate or modify any use.