October 13, 2020

Instana Achieves Advanced Technology Partner Status in the AWS Partner Network and Membership in the APN Global Startup Program

Company Builds on Customer Success and AWS Marketplace Offerings Allowing Direct Purchase of SaaS Offering with an AWS Account

Chicago – October 13, 2020 – Instana, a leading provider of real-time application performance management (APM) and Observability solutions for cloud-native microservice applications, today announced that the company has achieved Advanced Technology Partner status in the Amazon Web Services (AWS) Partner Network (APN), the highest Technology Partner tier for software vendors in the APN, and has joined the APN Global Startup Program.

“As cloud platform users have moved from simply accessing virtual servers to running business applications on a cloud-based full stack, the need to monitor application performance with full-stack visibility has become a critical need of IT Development and Ops teams,” said Lars Kamp, vice president of platform sales at Instana. “Becoming an APN Advanced Technology Partner is confirmation of Instana’s ability to help AWS customers deliver fast, secure, and reliable containerized software.”

The APN Advanced Technology Partner designation is based on AWS business history and references from Instana customers who are currently using Instana to monitor and manage the performance of their AWS infrastructure and applications. Achieving this status strengthens Instana’s relationship with AWS and comes with access to expertise in AWS Training and
Certification for growth and development of Instana’s technical resources on AWS.

The APN Global Startup Program is a unique “white glove” support and go-to-market (GTM) Program for selected startup APN Partners, so that they can build on their AWS expertise, better serve shared customers, and accelerate their growth.

To be selected for the APN Global Startup Program, Instana met predefined criteria, including a clear, demonstrated product market fit for an innovative enterprise tech product, be backed and recommended by a top-tier venture capital firm, and have a strategic commitment to building their cloud expertise.

Instana today also announced immediate availability of Software-as-a-Service (SaaS) Contracts through Amazon Web Services (AWS) Marketplace. This opportunity allows for an automated and accelerated purchasing process for AWS customers and expedites their time-to-value with Instana. AWS Marketplace is a digital catalog of ISV solutions running on AWS, providing a simplified procurement process, easier method for software deployment, consolidated billing and visibility of purchasing across all business units of AWS customers.

Instana’s Enterprise Observability Platform, powered by automated Application Performance Monitoring, discovers and maps all services, infrastructure and their inter-dependencies automatically. Instana ingests all observability metrics, traces each request, profiles every process and updates application dependency maps in real time to deliver the context and actionable feedback needed by Dev+Ops to optimize application performance, enable innovation, mitigate risk, and add value & efficiency to the pipeline.

Instana is tightly integrated with container services on AWS such as Amazon Elastic Container Service (Amazon ECS), Amazon Elastic Kubernetes Service (Amazon EKS), Amazon AWS Fargate and Lambda. Learn more at https://instana.com.

Instana is the provider of the world’s only Enterprise Observability Platform and automated APM solution. With full stack visibility into Cloud-Native microservice applications, Instana discovers, models, maps and analyzes all performance metrics, individual traces and observability data with no sampling. Instana’s Enterprise Observability Platform delivers all the information needed by Dev+Ops to manage service levels and optimize the application pipeline. Learn more about Instana’s observability solutions at http://instana.com.

Media Contact:
Dustin Rausa
Guyer Group
[email protected]
+1 203 470 0251

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